Nestled on the southwestern coast of India Kerala captivates visitors with its serene beauty, vibrant culture, and pretty backwaters. Despite its relatively small size, Kerala boasts a world of experiences. From the tea plantations of Munnar to the beaches of Kovalam, this tropical paradise has something to offer every traveler.
However, Kerala is not free from the issues of overtourism, climate change or plastic pollution. Different destinations in Kerala face unique challenges due to their varied landscapes and popularity among tourists. One such example is Wayanad, a picturesque district known for its lush green forests and waterfalls. Being 8 hours away from Bangalore has made Wayanad a destination suffering with overtourism. The number of visitors has been exceeding the carrying capacity leading to loss of forests.
Sustainable Travel Explained – Why Does it Matters
Travel companies throw around terms like “ecotourism,” “responsible,” “sustainable,” and “ethical” to promote their companies. But not every company follows these rules and is more of a greenwashing practice. It’s important to understand the true meaning of sustainability.
Brundtland commission defines sustainability as “meeting the needs of the present generation while ensuring that future generations can meet their own needs.” It includes three fundamental pillars: social, environmental, and economic, often represented as people, planet, and profits.
United Nations also defines sustainable tourism as a form of tourism that considers both the current and future impacts on the economy, society, environment, and host communities, taking into account the needs of visitors and the industry as a whole.
Why Kerala Needs Sustainable Tourism and How Tourists Can Help
Kerala attracts millions of tourists every year. The state faces several challenges that are leaving long-term effects. Overtourism in popular destinations such as Munnar, Alleppey, and Wayanad has become very evident. This issue has led to overcrowding, strain on local ecosystems, and an imbalance in the delicate ecological equilibrium.
Additionally, there are concerns about the preservation of cultural heritage. The rapid growth of tourism is leading to the commercialization and dilution of traditional practices.
Sustainable development, community involvement, and responsible tourism practices are crucial in addressing these challenges and ensuring a harmonious and sustainable future for Kerala’s tourism industry.
The Right Solution for Traveling Responsibly in Kerala
For the best Kerala vacation experience, it’s great to think ahead and incorporate eco-friendly practices.
The best way to do this is by opting for tours and excursions organized by local and ethical organizations. Local tour companies do more to preserve the authentic essence of Kerala and prevents it from becoming overburdened with touristy activities.
Instead of flocking to crowded tourist hotspots, seek out local attractions and book homestays where you can support local businesses
Embrace slow travel! Give yourself ample time to explore different wonders of the state, rather than rushing through it in just a few days.
Five Tips to Travel Responsibly in Kerala
Support Small Businesses
Kerala is known for its rich handicraft traditions, including handloom textiles, bamboo crafts, coir products, and indigenous artwork. By purchasing these products directly from local artisans and small businesses, you contribute to their economic well-being and help preserve traditional craftsmanship. Empowering local communities and supporting their sustainable livelihoods is a key aspect of responsible travel.
Book Homestays
There is nothing better to take glimpse into the local way of life than booking a homestay. Here, you can experience the warmth of Kerala’s hospitality and also find opportunities for cultural exchange. Some destinations renowned for their homestays in Kerala are Fort Kochi, Munnar, Kumarakom, Thekkady, and Wayanad. From colonial-era bungalows to serene backwater retreats, these homestays offer a unique and authentic experience.
Book Local Transport
Opt for local transport options to reduce your carbon footprint and support the local economy. In Alleppey, you can explore the picturesque backwaters aboard a traditional houseboat taxi, known as a “kettuvallam.” Kerala also has a well-connected network of local buses, including both AC and non-AC options. It is convenient to navigate between towns and cities without burning fuel and exuberant amount of money in taxis.
Travel Plastic-Free
Plastic free travel should be a travel norm for everyone. You can follow this practice to protect Kerala’s natural beauty. Carry a reusable water bottle and refill it at filtered water stations. Most hostels and homestays offer water refilling points. Say no to single-use plastic bags and instead bring your own eco-friendly bags for shopping. Remember to dispose of waste responsibly and participate in beach clean-up initiatives if available.
Visit and Respect Traditional Communities
Kerala is home to many indigenous communities that have unique cultural practices. Take the time to learn about and appreciate these traditions, such as witnessing the mesmerizing Theyyam ritual performances or attending colorful festivals like Onam. Respect the customs and practices of these communities, seeking permission before taking photographs and observing local etiquette.
Native Experienced Guides
You can also enable economic empowerment by hiring native experienced guides. These knowledgeable guides not only provide insightful information but also contribute to the local economy. They can offer valuable insights into the history, culture, and ecology of the region, enhancing your overall travel experience while supporting local livelihoods.
Responsible Travel Matters – Fight Overtourism and Do Your Part to Avoid Climate Crisis
By adopting sustainable practices, supporting local communities, and being mindful of our impact, we can preserve the natural and cultural treasures of Kerala for generations to come. Let’s choose responsible travel, making a difference in the fight against overtourism and contributing to the global effort to combat the climate crisis. Together, we can create a more sustainable and harmonious future for travel in Kerala and beyond.
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